Services

Performance, SEO, AI search and measurement. One system.

Every service is led by experienced marketers and accelerated by AI agents. Pick one, or let us connect them into a single plan with a single budget and a single scorecard.

01 / 10

AI Agents & Marketing Automation

Most teams use AI as a faster typewriter. We redesign the work itself, so agents handle the repetitive 60% and your people spend their time on judgement.

Sound familiar?

  • Hours lost every week to manual reports, exports and status updates
  • AI tools bought, but no one has changed how the work actually gets done
  • Leads, data and campaigns spread across tools that don't talk to each other

What you get

  • AI workflow audit: where time goes and what to automate first
  • Purpose-built agents for reporting, monitoring, research and creative QA
  • CRM and marketing automation (lifecycle email, lead routing, scoring)
  • Integrations between ad platforms, analytics, CRM and your data warehouse
  • Guardrails: approval steps, logging, brand and compliance rules
  • Team training and documented playbooks so the system outlives the engagement
Where the agents help: Every agent has a named human owner, a clear scope and an approval step before anything customer-facing goes live.

Outcome: Fewer manual hours, faster decisions, and an AI operating layer your team actually uses.

02 / 10

GEO / AEO: AI Search Visibility

Buyers increasingly ask an assistant for a shortlist before they ever visit a website. Generative Engine Optimization makes sure you are on it, and described accurately.

Sound familiar?

  • You don't know what AI assistants say about your brand, or your competitors
  • Competitors are recommended in AI answers for questions you should own
  • Your site is hard for AI crawlers to parse, verify or quote

What you get

  • Prompt map: the real questions your buyers ask AI assistants
  • Baseline visibility and share-of-voice across major AI engines
  • Technical readiness: crawler access, schema, entities, llms.txt
  • Answer-first pages built around evidence engines can cite
  • Off-site citation plan: reviews, directories, PR, communities, roundups
  • Ongoing tracking by engine, tied to traffic and leads in your analytics
Where the agents help: Monitoring agents run your prompt set on a schedule and flag changes in who gets named, so the team acts on movement, not guesses.

Outcome: Measurable presence in AI answers for the questions that lead to revenue.

03 / 10

SEO

Strong SEO is the foundation that AI search is built on. We fix what blocks you, then build the pages and authority that win commercial queries.

Sound familiar?

  • Organic traffic is flat or falling despite publishing more content
  • Technical issues (speed, indexing, duplication) quietly cap your rankings
  • Content ranks for vanity terms that never convert

What you get

  • Technical audit and prioritised fix list
  • Keyword and topic strategy mapped to the buyer journey
  • Commercial pages: services, comparisons, locations, use cases
  • Content refresh and consolidation programme
  • Internal linking and site architecture
  • Digital PR and link earning, never link buying
Where the agents help: Agents watch rankings, crawl errors and content decay daily and draft the fix tickets; strategists decide what ships.

Outcome: Compounding organic pipeline that keeps paying back long after the spend.

Talk about SEO

04 / 10

Performance Marketing

Paid media should be a profit engine, not a cost centre. We manage Google, Microsoft, Meta, LinkedIn, TikTok and more against the numbers your finance team cares about.

Sound familiar?

  • Rising CPAs and no clear idea which campaigns actually drive revenue
  • Platform algorithms optimising for cheap clicks instead of good customers
  • Creative fatigue and too few tests running

What you get

  • Account audits and restructures (Google, Microsoft, Meta, LinkedIn, TikTok)
  • Offline conversion and revenue feedback into ad platforms
  • Structured creative testing with AI-assisted variant production
  • Landing page alignment with CRO
  • Bid, budget and audience strategy
  • Weekly performance notes in plain language
Where the agents help: Agents scan accounts for anomalies, wasted spend and fatigued creative around the clock, and draft recommended changes for approval.

Outcome: Lower acquisition cost, higher-quality customers, and spend you can defend.

05 / 10

Media Budget Management

Most budgets are last year's plan plus or minus 10%. We build allocation around marginal return, then keep it honest every month.

Sound familiar?

  • Budget split by habit or by whoever argues loudest
  • No shared view of spend versus results across channels
  • Finance asking questions marketing can't answer with confidence

What you get

  • Annual and quarterly media plans by channel and market
  • Marginal-return and scenario modelling (what if we move 20%?)
  • Pacing dashboards and monthly reallocation reviews
  • Vendor, agency and tool spend review
  • Board- and CFO-ready budget narratives
  • Test budgets ring-fenced for new channels
Where the agents help: A budget agent tracks pacing and efficiency daily and proposes reallocations; humans approve every move.

Outcome: Every dollar has a job, and you can explain it to the CFO.

Talk about Media Budget Management

06 / 10

Analytics & Measurement

Good decisions need good data. We fix tracking, connect the stack and add the measurement methods that platforms can't grade for themselves.

Sound familiar?

  • GA4, ad platforms and CRM all report different numbers
  • Privacy changes broke conversion tracking
  • Dashboards exist, but nobody uses them to decide anything

What you get

  • GA4, Tag Manager and server-side tracking setup or repair
  • Conversion and consent architecture (incl. PIPEDA, GDPR awareness)
  • CRM-to-revenue attribution and lead source integrity
  • Incrementality tests: geo (matched market) experiments and platform lift studies
  • Executive dashboards (Looker Studio, Power BI or your BI tool)
  • AI-generated weekly insight summaries
Where the agents help: An analyst agent writes a plain-language weekly read-out of what changed and why, checked by a human before it reaches you.

Outcome: One version of the truth, and the confidence to act on it.

07 / 10

Brand Marketing & Strategy

In a world of AI-generated sameness, distinct brands win. We sharpen what you stand for and make it consistent everywhere you show up.

Sound familiar?

  • Messaging sounds like every competitor
  • Sales, marketing and the website tell different stories
  • AI assistants describe your brand vaguely or incorrectly

What you get

  • Positioning and value proposition workshops
  • Messaging framework and tone of voice
  • Audience and ICP research, enhanced with AI synthesis
  • Brand narrative for web, sales and investors
  • Campaign concepts and launch plans
  • Brand consistency audit across web, listings and AI answers
Where the agents help: Research agents synthesise reviews, calls, competitors and search data in days, so workshops start from evidence.

Outcome: A clear, memorable brand that converts better on every channel.

Talk about Brand Marketing

08 / 10

Conversion Rate Optimization

Doubling conversion is usually cheaper than doubling traffic. We find the friction and test our way out of it.

Sound familiar?

  • Plenty of traffic, not enough leads or sales
  • Landing pages that don't match the ad or the search intent
  • Decisions about the website made on opinion

What you get

  • Funnel and UX audit with analytics and session data
  • Research: surveys, heatmaps, user tests
  • A/B and multivariate testing programme
  • High-converting landing pages and offers
  • Form, checkout and booking flow optimisation
  • Test log so every result becomes team knowledge
Where the agents help: Agents generate hypotheses and test variants at speed; we prioritise by expected impact and run them properly.

Outcome: More revenue from the same budget.

Talk about Conversion Rate Optimization

09 / 10

Content Marketing

AI made content cheap. That makes original, expert, useful content more valuable than ever. We help you publish the kind that wins.

Sound familiar?

  • Content calendar full, results empty
  • Generic AI-written posts that hurt credibility
  • Subject-matter experts with no time to write

What you get

  • Content strategy tied to search, AI answers and sales questions
  • Expert interview-to-article workflow
  • Original research, comparisons and data assets
  • Video, social and newsletter repurposing
  • Editorial standards and AI-use policy
  • Content performance tracking
Where the agents help: Agents handle research, outlines, first drafts and repurposing; editors and your experts supply the insight and the final word.

Outcome: Content that ranks, gets quoted and moves buyers forward.

Talk about Content Marketing

10 / 10

Fractional CMO & Growth Leadership

For companies that need executive-level marketing thinking now, but not a full-time salary yet, or that need a leader to steer through the shift to AI.

Sound familiar?

  • No senior marketer, or a team stretched too thin
  • Several agencies, no single owner of the results
  • Leadership unsure how AI should change the marketing plan

What you get

  • Growth strategy and 90-day operating plan
  • Marketing org design, hiring and team coaching
  • Agency and vendor selection and management
  • Board and investor reporting
  • AI adoption roadmap for the marketing function
  • Weekly leadership cadence and KPI reviews
Where the agents help: Your fractional leader comes with the full agent toolkit, so strategy is backed by analysis that would normally take a team.

Outcome: Clear direction, accountable execution, and a marketing function ready for what's next.

Engagement models

Three ways to start.

Growth & AI Visibility Audit

A fixed-scope diagnostic across paid, organic, AI search, analytics and budget.

[PLACEHOLDER: price, e.g. 'From $X CAD' · 2–3 weeks]
  • AI answer visibility baseline vs. competitors
  • Paid media and SEO health check
  • Tracking and attribution review
  • Budget allocation review
  • Prioritised 90-day plan
Request an audit

Fractional CMO

Executive marketing leadership, a few days a month, with the full AI toolkit behind it.

[PLACEHOLDER: price, e.g. 'From $X CAD / month']
  • Growth strategy and operating plan
  • Team, agency and vendor leadership
  • Budget ownership and board reporting
  • AI adoption roadmap for marketing
  • Weekly leadership cadence
Discuss fractional leadership
Next step

Want a second opinion on your marketing plan?

Bring your current plan, budget or agency report to a 30-minute call. You'll leave with a clear view of what to keep, cut and scale.