Senior marketing leadership, without the full-time hire.
A fractional CMO gives you an experienced marketing leader for a few days a month: someone who owns the plan, the budget and the results, leads your team and agencies, and brings a measurement-first, AI-ready way of working.
For companies that need a marketing leader now, not in nine months.
Fractional leadership works best when the problem is direction and accountability rather than hands on keyboards.
- You have a marketing budget and a small team or several agencies, but no single owner of the results
- Your CEO is still running marketing and it's taking time from everything else
- You're preparing to raise, launch a new market or product, or rebuild a plan that stopped working
- Leadership wants a clear answer on how AI should change marketing, without the hype
- You want to hire a full-time marketing leader later and need the function ready for them
What a fractional CMO does
- Growth strategy and a 90-day operating plan tied to revenue targets
- Budget ownership: allocation by marginal return, pacing and reallocation
- Team leadership, hiring support and coaching
- Agency and vendor selection, briefing and management
- One scorecard for leadership and the board, with honest measurement
- An AI adoption roadmap for the marketing function, with guardrails
A steady leadership cadence.
Engagements are scoped by days per month and adjusted as your needs change.
First 30 days
Diagnose: channels, tracking, budget, team, agencies and AI visibility. Agree goals and the scorecard.
The plan
A 90-day operating plan with owners, budgets and tests. Quick wins first, structural fixes in parallel.
Weekly cadence
A weekly leadership meeting, decisions logged, and agents producing the monitoring and reporting behind them.
Handover-ready
Playbooks, dashboards and agents built in your accounts, so a future full-time leader inherits a working system.
Leadership backed by measurement and agents.
Measurement-first
Budget decisions grounded in incrementality tests and incremental ROAS, not platform-reported numbers alone.
AI search ready
Your brand's visibility in ChatGPT, Gemini, Claude and Perplexity tracked alongside SEO and paid, through our AI visibility program.
An agent layer
Monitoring, reporting and research agents do the analysis a larger team would normally do, so leadership time goes to decisions.
Fractional CMO questions.
What is a fractional CMO?
A fractional chief marketing officer is an experienced marketing executive who works with a company part-time, typically a set number of days per month, taking ownership of strategy, budget, team and results without being a full-time employee.
How is a fractional CMO different from a marketing agency?
An agency executes work in its channels. A fractional CMO sits on your side of the table: setting the strategy, deciding the budget, managing agencies and holding everyone, including agencies, accountable for results.
Do you work with companies outside Vancouver?
Yes. We're based in Vancouver, BC and work remotely with companies across Canada and the United States, with in-person sessions in Vancouver when useful.
How much time does a fractional CMO spend with us?
It depends on your stage and needs. Most engagements are a few days a month with a weekly leadership meeting, and the scope is reviewed regularly.
Can a fractional CMO help us hire a full-time marketing leader?
Yes. Many engagements end with defining the role, helping recruit and onboard a full-time leader, and handing over a working plan, scorecard and set of tools.
Talk through your marketing leadership gap.
A 30-minute call to understand your goals, team and budget, and whether fractional leadership is the right fit.