Campaigns edited daily by agents, approved by people.
Most ad accounts are reviewed weekly at best. Our agents check yours every day: they find wasted spend, tired creative, broken tracking and budget drift, draft the fix, and apply it once a strategist approves. Every change is logged and reversible.
The repetitive 80% of account management, done every day.
Search term and placement hygiene
Daily review of search terms, placements and audiences. Irrelevant queries are drafted as negatives; brand-safety issues are flagged.
Budget and pacing
Spend pacing against plan, overspend and underspend alerts, and proposed shifts between campaigns based on marginal results.
Creative testing
Fatigue detection, new headline and copy variants drafted against your brand rules, and structured tests so each round teaches you something.
Tracking and feed QA
Conversion tags, enhanced conversions, Conversions API events and product feed errors checked daily, because broken signals quietly break bidding.
Anomaly detection
Sudden drops in conversion rate, spikes in CPC or disapproved ads surfaced within hours, with a likely cause.
Plain-language reporting
A weekly note on what changed, why, and what we did about it. Written by an agent, checked by a person.
Fast, but never unsupervised.
Ad platforms already automate bidding and targeting through tools like Performance Max, AI Max for Search and Advantage+. That makes the remaining human decisions more important: goals, budgets, exclusions, creative and what counts as a conversion.
- Written scope for every agent: what it may change, by how much, and where
- Spend-affecting and customer-facing changes require human approval
- Hard limits on budget changes per day and per week
- Every action logged with the reason, and reversible
- Platform auto-apply recommendations reviewed, not blindly accepted
Optimized for incremental results, not platform credit.
An agent that maximizes platform-reported ROAS will happily pour money into branded search and retargeting. Ours are pointed at goals calibrated with incrementality tests, so optimization chases sales you wouldn't have had anyway.
Agents run in your own Google Ads and Meta accounts through the official APIs, so you keep the accounts, the data and the history.
Where we start
- Free account review: waste, tracking, structure and quick wins
- Guardrail workshop: limits, approvals and brand rules in writing
- Agents switched on in read-only mode first, then with approvals
- First incrementality test planned within the first quarter
AI campaign operations questions.
Do AI agents change our campaigns without asking?
Not unless you want them to. By default, agents draft changes and a strategist approves anything that affects spend or what customers see. Low-risk housekeeping, such as flagging a disapproved ad, can be automatic if you agree to it in writing.
Which platforms do you support?
Google Ads (Search, Shopping, Performance Max, YouTube and Demand Gen) and Meta (Facebook and Instagram). Microsoft Advertising, LinkedIn and TikTok can be added.
How is this different from Google's or Meta's own automation?
Platform automation optimizes inside one platform toward the goal you give it. Our agents sit above that: they check the inputs (tracking, feeds, exclusions, creative), compare platforms against your own sales data, and keep the goals honest with incrementality tests.
Will we lose access to our ad accounts?
No. Everything runs in accounts you own, with access you can revoke at any time. Change logs and playbooks are yours.
What does the free account review cover?
Wasted spend, tracking health, account structure, creative fatigue and the five changes we'd make first. You can use the findings whether or not you hire us.
See what an agent would change in your account this week.
Read-only access is enough for the review. We'll show you the waste, the risks and the quick wins.